5 Common Mistakes of Online Advertising

5 Don’ts of Online Advertising every Site Owner Must Know

So your website is ready and the products in place, it’s time to get the word out to the right audience. You do everything you can to bring customers to the site and then use all the online advertising tactics you know to convert them into leads. But wait, before you bombard your audience with those pop-ups, we are here to tell you 5 common don’ts that annoy and hence drive your customers far, far away from your territory.

More ads, less of content

Visitors may knock your website for varied reasons like looking for a particular content or to seek information but seeing ads is certainly not one of them. Most websites keep a high ratio of ads on their page which disrupts the user’s reading experience and may even drive your valued customers away. So “more content and less ads” should be your motto.

Keeping autoplay video ads

We find them more than often and they are annoying. Most marketers love promoting their product and service to such a n extent that they leave no choice for the viewers and this is where they lose the battle. However, with platforms like Facebook where videos don’t bother users, autoplay video ads can certainly be helpful. So, the place of play really matters.

Wavering and inconsistent brand advertisements

Consistency and keeping your actions streamlined is the key when it comes to marketing, be it offline or online. Your ad design should be brand centric and not just promote your product because your products fickle but your brand stays the same. Ensure that all your online ads on multiple websites have synchronisation for your viewers to instantly recognise your service.

Ads affecting your page load time

When you talk of SEO, page loading time plays a crucial role. Placing light ads and images on your webpage will drastically improve your website’s performance. Avoid having pop under ads (ads that open a new window in your browser) and do not trick your readers into clicking ads because it is downright annoying.

Disrupting user experience

It is understandable for companies to place ads on their webpage for profitable lead-garnering process. But, it is really harsh to treat your visitors with a pop-up or an ad instantly because nobody would buy your product without knowing about it. Rather, introduce an exit pop-up that comes when the user is leaving your page because that’s when they might be thinking of a purchase. Reasonable enough, don’t let ads disrupt the user’s experience.

Image :- Pexels